Bio-Building Worksheet

[Picture Perfect Agency]

This worksheet guides you through writing a compelling and clear bio or elevator pitch, step by step. You can use this to draft content for Instagram, LinkedIn, your website, or in-person intros.

Step 1: Who are you?
Write your name and your role/title.

Example: I'm Ashley, a freelance makeup artist and workshop host.

Step 2: What do you do?
In one sentence, explain what you offer or specialize in.

Example: I help people look and feel their best for photoshoots, special events, and professional branding.

Step 3: Who do you serve?
Describe your ideal client or audience.

Example: I work with everyday people, creative professionals, and small business owners.

Step 4: What makes you different?
Highlight your unique experience, style, or story.

Example: I bring over 15 years of customer service experience, a bilingual touch, and a passion for turning natural beauty into glam.

Step 5: Add a call-to-action (optional for bios)
Encourage people to take the next step (book, message, follow, etc.)

Example: Ready to glam it up? Let's connect.

Now let's put it all together!

Or you can use my fill-in-the-blanks bio templates:

FOR SOCIAL MEDIA:

💼 [Your Title] | [Your Niche]
📍 Based in [City/Area]
❤️ Helping [Audience] [Achieve Result]
🔗 [CTA or Link]

Example:
💼 Makeup Artist | Beauty Educator
📍 Based in Toronto, ON
❤️ Helping real people feel red carpet ready
🔗 Book now!

FOR LINKEDIN or WEBSITE:

Hi, I'm [Your Name], a [Your Title]. I specialize in [Service/Niche] for [Audience]. With x years of experience in [Relevant Background], I [Unique Value or Passion]. I'm currently [Current Focus or CTA (Call to action)].

Example:
Hi, I'm Ashley, a freelance makeup artist and creative workshop host. I specialize in soft glam for personal branding and lifestyle photoshoots. With over 15 years of customer service experience, I help people feel confident and camera-ready. I'm currently booking summer and fall sessions—let's connect!

If you need help with your bio let us know! We would love to help you grow and get recognized.