Building a Portfolio That Gets Noticed

[Picture Perfect Agency]

Whether you're a makeup artist, stylist, model, or photographer, your portfolio is your first impression. Let's make it unforgettable.

Know Your Niche (But Show Range)
Before you start curating, think about your ideal opportunities. Want editorial gigs? Bridal clients? High fashion? Build your portfolio around what you want to attract—but sprinkle in range to show versatility.

Quality > Quantity
You don't need 50 photos. You need 15-20 amazing ones that show your skill, style, and consistency. Include only your strongest work—yes, even if that means removing your personal favourite.

Collaborate Strategically
TFP (Time for Print) projects can level up your portfolio if done right. Partner with people who match or elevate your skill level—pro photographers, designers, stylists, and models. Align on a shared vision before shooting.

Tell a Story With Each Look
A great portfolio doesn't just show work—it communicates a vibe. Think mood, lighting, and intention. Each look should feel like it belongs in a magazine spread, even if it's just for your website.

Keep It Clean (Literally and Visually)
Retouching should enhance, not distract. And your layout matters too—make sure your portfolio is easy to browse and loads well on mobile. Don't let a messy interface hide your brilliance.

Choose the Right Platform
Website? Instagram? PDF? All of the above?

Website = Professional hub

Instagram = Visibility & engagement

PDF = Direct and curated, great for pitching
Tailor the version based on who you're sending it to.

Include Credits + Roles
Always credit collaborators, and clearly state your role. (Ex: "Makeup Artist – Concept by [Name], Photographer: [Name], Model: [Name]"). This builds trust and shows you're collaborative. I see this getting ignored way too often and it loos unprofessional as well as you're not crediting the right people.

Call to Action, Always
End your portfolio or bio with how people can book you, contact you, or connect. Don't make them search. A good portfolio guides the next step.

Update Regularly
Don't let your portfolio age out. Revisit it every 3–6 months and swap in fresh work, especially if your style or skills have evolved.

Bonus: Personal Projects Shine
Don't wait for the "perfect client" to show your dream work. Create your own shoot. Style it, plan it, shoot it. Passion projects often become the ones that get you noticed.

A strong portfolio doesn't happen overnight, but with intentionality and creativity, yours will open doors. Show them who you are and what you're capable of.

Which tip are you working on right now? Let's chat in the replies.

[Nomad]

You need a portfolio website, you also need to have presence on multiple social media platforms. Your identity needs to be consistent across multiple channels. You will also have to share your work on a regular basis.