Picture Perfect

Hey dream-chasers! Whether you're a makeup artist, photographer, designer, or any other creative soul, a business plan isn't just for the suits. It's your creative roadmap! Here's how to build one that's clear, purposeful, and totally YOU.

1. Start with Your 'Why'

Your business plan begins with purpose. Why are you doing this? What lights you up? What kind of creative legacy do you want to leave?
Write it down. Your "why" becomes your anchor when things get chaotic (and they will).

Define Your Creative Goals
Get specific. Instead of "I want to grow my brand," try:

• Book 10 new clients this quarter
• Launch a new product line by fall
• Host a workshop in July

Clarity creates focus and focus fuels momentum.

3. Know Your Audience

Who are you serving? Who needs your creativity in their life?
Define your ideal client like you're describing a character in your favourite series. What are they looking for? Where do they hang out? What problems do you solve for them?

4. Set Up Your Services + Pricing

What are you offering? Packages? Products? Experiences?
Get clear on your pricing and make sure it reflects both your value and your market. Pro tip: Check what others charge in your area, but don't undervalue your magic!

5. Marketing & Promotion Plan

How will people find you?
Will you use social media, email lists, pop-up events, referrals, or forums (like this one  ;) )?
Choose a few channels you enjoy and that align with where your dream clients spend time.

6. Budgeting & Money Flow

I know, numbers aren't always the fun part, but they're the freedom part.
Track your income, expenses, and set a monthly budget. You're not just building a creative business; you're building stability and future options.

7. Review & Refresh

A business plan isn't written in stone. It's a living document that grows with you.
Review your goals monthly or quarterly. Celebrate what's working, and don't be afraid to shift what isn't.

Your creative career deserves structure, not stress.
Let your plan be a launchpad, not a limitation.

Want a template to start with? Drop a 🖐� and I'll send one your way!

A business starts with an idea. However, the idea will work only when you execute it properly. You will have to determine what kind of products and services you will create, who your customers would be, how would you sell, how would you market and advertise. You need a complete business plan.